Zaprica. A book of your own.
our expertiseProduct Strategy
Investor Presentation Design
Zaprica was conceived to be an easy way for users to create their own books and stories by combining original content and social media content into easily digestible and sharable books on the iPad.
TNC started with meeting with the start-up team and listing to their needs and vision. In tight collaboration with the team, we created a series of prototypes that could be used for investor pitches as well as for actual user testing.
We centered the design around the need of users to share their experiences and made access to shared media sources very easy without compromising their privacy. One component of the experience was the creation of an online store that would allow subscribers to browse and share their books.