Engagement through Culture and Technology.
Analysis and Strategy
TNC worked with this Work Productivity App after they decided to expand their services into additional, distinctively different, market segments.
TNC conducted in depth research by interviewing current, as well as prospective, users in the new target market. In brainstorming sessions facilitated by the TNC team, we identified different sets of personas and more in depth user needs. We translated those into new and updated features and functionality to create a platform that could swiftly react to different user patterns in the new market segment.