Engagement through Culture and Technology.

our expertise

Research
Analysis and Strategy
Interaction Design
Visual Design
Product Strategy
Mobile Interface

Challenge

TNC worked with this Work Productivity App after they decided to expand their services into additional, distinctively different, market segments.

Strategy

TNC conducted in depth research by interviewing current, as well as prospective, users in the new target market. In brainstorming sessions facilitated by the TNC team, we identified different sets of personas and more in depth user needs. We translated those into new and updated features and functionality to create a platform that could swiftly react to different user patterns in the new market segment.