Webanovela. Getting youth to listen.

Challenge

This project was developed for a non-profit company committed to advancing science, reducing risk, and improving life through educational training resources. They had teamed up with teenagers at Sex Etc. to produce short videos about sex education. The webanovellas and educational resources brought unique perspectives to the sex education talk amongst teens.

Getting teens interested about health and sex education is not always easy. A simple, fun way was needed to team up with teens from local school districts and encourage them to participate in the discussion about their own sexual health and wellbeing. They turned to TNC for a creative way to energize the students into participation.

Strategy

We created high-level wireframes and various visual designs to appeal to the teen demographic. We stayed away from pandering to the demographic with jazzy graphics and let the content lead the site. It empowered the kids to learn about their health and their different options in a comfortable setting where they could chose to engage in the comments or set up a confidential appointments with their school nurse. We created an interactive prototype of the website that would demonstrate the strengths of such a program to potential investors.