Verical. An electronic Marketplace

our expertise

Architecture
Interaction Design
UX Design
Visual Design

Challenge

Verical.com is the world’s largest online marketplace of traceable factory stock for the electronic components industry. Hundreds of leading electronic component manufacturers and their franchised distributors reach worldwide customers though their robust online catalog.

Verical has turned to TNC to overhaul their website and redesign the initial User Interface. With the powerful filtering engine sorting thousands of part numbers, Verical’s the challenge hinged on providing a customer friendly and intuitive tool, encouraging customers to return and use Verical.com as their default search site for electronics parts.

Strategy

Partnering with the Verical engineers we improved the dynamic filtering engine and redesigned their entire site and shopping cart experience, significantly reducing abandonment rate. Navigation and interface features are now clearer, more intuitive and easier to use. Over the years we have consistently supported feature improvement and introduction of new ones.