Social Imprints. Printing with a mission.

Challenge

Social Imprints is a promotional products printer and producer that provides career opportunities and a living wage to people who need a second chance. Their website needed a refresh to communicate expanded services but also their social mission through branding and design.

Strategy

We worked with branding expert Loie Maxwell to establish a tone of voice in writing and visuals that would reflect the social mission as well as professional appearance. We restructured the site architecture to easily integrate with the existing online catalog. Through mood boards we established a direction for the new photography and worked with the client to create cost effective creative photography that were as fun as the company itself.